Tag Archives: tactics

How much fun is the Nonprofit Technology Conference? This much fun. (Plus some thoughts about shifting from tactical to strategic support of nonprofit organizations.)

Deborah is delighted by the artist's rendition of a concept of Tech Networks of Boston's. The photo was taken at the Netsuite.Org booth, at the 2015 Nonprofit Technology Conference .

Photo by Peggy Duvette of Netsuite.Org.

The good folks of Netsuite.Org had a great idea for their exhibit area at the Nonprofit Technology Conference this year.  They asked attendees to describe their technology visions in three words.  I chose “shared” “data,” and “outcomes.” and an artist quickly drew up a visual to express this.  (Unfortunately, I did not note down her name; I hope I can find it in order to give her proper credit for her work.)  The photo shown above was taken by Peggy Duvette, and as you can see, I was delighted to see this concept, which is part of Tech Networks of Boston’s strategic thinking, become part of the patchwork quilt of ideas that were being expressed.

Here’s a close-up of the TNB concept:

I (Deborah) took this photo at the Netsuite.Org booth, at the 2015 Nonprofit Technology Conference. Alas, I did not note down the name of the artist who did this drawing.

I took this photo at the Netsuite.Org booth, at the 2015 Nonprofit Technology Conference. Alas, I did not note down the name of the artist who did this drawing.

At TNB, we are thinking more and more about collaborative technology management – not just in terms of how we work with our nonprofit clients, but also about how clusters of NTAPs and nonprofits can work together toward a shared long term goal.   We have great relationships (and in many cases, shared nonprofit clients) with some great local nonprofit technology assistance providers, such as Annkissam* and 501Partners.  The three NTAPs are already collaborating on a series of sales-pitch-free evenings in which local nonprofit professionals are offered pro bono tech consultations.

However, the potential exists to do so much more, especially considering how many clients we share.

Wouldn’t it be great if the three NTAPs could offer their shared clients the following:

1) Seamless integration of TNB, AK, and 501P’s services.

2) Shared best practices for clusters of nonprofits with similar programs, operations, or missions.

3) Coordinated outcomes measurement and management for nonprofits that have overlapping constituencies.

The joy of #15NTC is in realizing that although we are just three NTAPs in one region, we are part of a wider movement.  In fact, if you were to look at the entire collection of artist’s renderings that were done at the Netsuite.Org exhibit area, you’d see that many nonprofit organizations are on the cusp of dreaming this dream.  Most of in the nonprofit sector understand that for lasting positive change in the world, one program at a single nonprofit organization is not enough.  The future is in sharing and coordinating our work.  What if nonprofit technology assistance providers started with that challenge, rather than the challenge of keeping a network server from crashing?  The emphasis would shift from the tactical support of nonprofits to the strategic support of their missions.  And by “missions,” I don’t mean vague statements; I mean specific (and even quantifiable) positive changes that nonprofit profits have committed themselves to delivering to their stakeholders.

Because mission achievement is why we all get up in the morning to do our jobs.

And because building a nonprofit technology movement that supports mission achievement is the best possible reason for participating in the Nonprofit Technology Conference.

 

* I also serve Annkissam directly as a consultant.

 

 

 

What every nonprofit executive needs to know about information technology (Redux)

Smart Nonprofit Executive

This article is another in a series of republications of items from my now-defunct first blog.  I wrote this in 2004, as one of my first blog articles.  Reflecting on these ten items, I’d say that the underlying principles still hold true, although if I were writing if from scratch today, I’d include more examples and different examples.  I’d be less sure about the percentage break down of a typical nonprofit’s budget. I’d be more sanguine about donated services and hardware, in cases where a really well-planned and well-executed model was in place.The availability of cloud computing has probably made a couple of the bonus items obsolete, but it’s still important for a nonprofit CEO to know how to deal with the organization’s digital storehouse. 


29 Dec 2004 01:03 PM EDT

1.  Very little technical knowledge is required in order for nonprofit CEOs to participate actively in strategic IT planning.

As long as you thoroughly understand your organization’s overall mission, strategy, and tactics and (are willing to learn a little bit about the technology), you can keep your information technology infrastructure on target.

Example: Your mission is to save the whales (not to maintain a local area network)!  In order to save the whales, you need a strategy: to stay informed and inform others about the issues, lobby for policy changes, to issue action alerts, to raise money, and to maintain relationships with various legislators, constituents, communities, donors, potential friends, and allies. Keep pressing for tactics that will help you achieve your desired outcomes (saving whales); this will enable you to hold your own in most discussions with technical experts.

2. Your board of directors should be calling for and participating in your strategic information technology planning.

If they’re not, it’s time to recruit some board members who are techies. For example, your region probably has an internet service provider, a high-tech corporation, or a large retail firm with an extensive IT department. Perhaps you can recruit representatives from these organizations to serve on your board as part of their community benefits program.

3.  A tremendous number of high-quality resources for strategic IT planning are available to nonprofits at no charge.

Free advice, products, and services make it possible for nonprofits to lower the risk of trying new technology – but in the long run you’ll have to pay real money to have precisely the right tools for supporting your mission.

4.  You can keep an eye on innovations in IT, and think about possible uses for them in the nonprofit sector, even if you don’t have a technical background.

If you regularly read the technology columns of a good daily newspaper, and a few general interest magazines such as “PC Monthly,” “MAC User,” or “Network World,” you will soon catch on to the basic concepts and terminology.  (Don’t worry if it seems over your head at first – you’ll catch on! Everybody has to start somewhere.)

Example: You work for a nonprofit organization with five employees and four non-networked computers. It’s time to link them up so that you and your colleagues can share information and regularly back up your work. As you read articles on wireless networking, and look at the building where you work – which is a pre-electricity Victorian house only somewhat successfully retrofitted for its current functions – you see that you may actually save money by going wireless.

You ask your IT vendors for estimates on drilling and running cables through the building, and find that the cost of labor, support, upgrades, future expansion, and maintenance for a more conventional network will exceed that of a simple wireless network.

5.  Information technology, no matter how strategically you apply it, will probably never save your nonprofit organization any money.

It will, however, enable you to work more effectively. You will probably be able to do more work, of higher quality, with fewer person-hours. But don’t be surprised if this raises the bar of expectations on the part of the board, the community, the clients, the constituents, and the donors!

6.  You need an in-house IT committee.

Convene an Information Technology team or working group, within your nonprofit, and make sure that you meet regularly to give input to the senior management on strategic IT issues.

The team should include a cross-section of staff – administration and finance, programmatic, secretarial. Be sure to include staff members who are overtly or covertly technophobic; their concerns should be addressed.

7.  Secretaries and administrative assistants should be the lynchpins of your IT infrastructure. Budgeting for IT training for these employees can be one of your best investments.

Which staff members are more likely to be there when problems arise, to knowabout the technical abilities (and phobias) of their colleagues, and to know where the (paper or electronic) files are? Professional development that includes IT training is likely to increase job satisfaction and employee retention. Don’t forget to revise job descriptions and job titles as your secretaries and administrative assistants move into IT management responsibilities!

8.  In the long run, IT training and support (and other operating expenses) will make up about 70% of your IT budget.

The more obvious line items – such as hardware, software, and network services – will comprise about 30%. This is a highly counter-intuitive fact of nonprofit life. However, there is research on the “Total Cost of Ownership” that bears this out.

9.  Donated hardware, software, and services can cost a nonprofit more than purchased products or services in the long run.

The cost in person hours of using and maintaining non-standard or sub-standard configurations is astonishingly high, and donated equipment tends to be in non-standard or sub-standard. Likewise, donated services will cost you a great deal of time in support, supervision, and ongoing maintenance. Beware of the web site design services donated by a close relative of the chair of your board! You may end up with something that you don’t like, can’t use, or can’t easily change.

10. In a nonprofit organization, most strategic IT problems are actually organizational development problems.

Is it a CEO who is resistant to technical innovations? A board of directors that hesitates to make the commitment to raise the money need for the IT infrastructure? Line staff who are already stressed and overworked, and can’t stop to learn and implement new technologies? An inability to make outsourced IT consultants or in-house IT staff understand organizational processes? All the information technology in the world won’t resolve these issues, if you don’t address them at the organizational level.

Bonus items: Hands-on IT skills that the CEO, CFO, and COO of every small nonprofit ought to have:

  • How to compose, send, read, and delete email, using the organization’s standard application.
  • How to create and save a simple text document, using the organization’s standard application.
  • How to do the daily back up of the system.
  • How to bring down and bring up the network server.

Now that you’ve read what I formulated in 2004, I’d like to invite you to post comments about what you’d add, cut, or revise in this list of crucial knowledge for nonprofit executives.

Why are you always talking about “saving the whales?” (Redux)

This is an article that appeared in my first blog in January 2005.  Many thanks are due to the Wayback Machine, which enabled me to salvage it. 

undefined
11:46AM (EST) on January 20, 2005

Whenever I am speaking or writing on the topic of mission-based technology planning, I seem to end up talking about  “saving the whales.”  Several people have asked me (or teased me) about this, so here are some reasons:

  • I like whales. It’s quite possible that they have forms of language, cognition, and social structure that are as rich as – but completely different from – what humans have developed. For someone with my moderate-progressive values, saving them from extinction seems like an obviously good idea.
  • It sounds like a very straightforward mission, but is actually fraught with complexity and nuance.  I have a sort of fantasy scenario about the disconnect between serious techies and nonprofit professionals.  The techies might be brought in to help a nonprofit organization that exists to save the whales; they get very excited telling the nonprofit team about how they are going to equip all the staff and volunteers of the nonprofit with personal digital assistants (with global positioning systems, naturally) and program them so that the PDAs will start beeping whenever a whale is washed ashore within ten miles of the person with the PDA.  Everyone on staff delves deep into considering whether there’s room in the budget for this exciting but possibly complicated and expensive technology.  Then the Cyber-Yenta does her best to call time-out and remind both the techies and the nonprofit workers that their organization does not actually “save the whales” by going down to the beach with big nets to drag them back into the water.  In fact, what they do is “save the whales” by working for laws and policies that protect the whales.  Can they think of a way that PDAs with GPS would help them do that?  Usually, the answer is no, because legislators and policy-makers won’t consent to being tagged and tracked like wildlife by lobbyists.  In this fantasy scenario, the optimum outcome is that everyone goes back to thinking about technology that actually supports their mission, strategy, and tactics.
  • It’s a great way to introduce the concept of realistic outcomes measurement to a nonprofit organization that is struggling with it.  The introductory question can be:  how many whales do you save a year?  This is actually very difficult to calculate, but is absolutely crucial before moving on to advanced questions such as: how many MORE whales will you save a year with that new technology implementation?

 

%d bloggers like this: