Tag Archives: saving the whales

What every nonprofit executive needs to know about information technology (Redux)

Smart Nonprofit Executive

This article is another in a series of republications of items from my now-defunct first blog.  I wrote this in 2004, as one of my first blog articles.  Reflecting on these ten items, I’d say that the underlying principles still hold true, although if I were writing if from scratch today, I’d include more examples and different examples.  I’d be less sure about the percentage break down of a typical nonprofit’s budget. I’d be more sanguine about donated services and hardware, in cases where a really well-planned and well-executed model was in place.The availability of cloud computing has probably made a couple of the bonus items obsolete, but it’s still important for a nonprofit CEO to know how to deal with the organization’s digital storehouse. 


29 Dec 2004 01:03 PM EDT

1.  Very little technical knowledge is required in order for nonprofit CEOs to participate actively in strategic IT planning.

As long as you thoroughly understand your organization’s overall mission, strategy, and tactics and (are willing to learn a little bit about the technology), you can keep your information technology infrastructure on target.

Example: Your mission is to save the whales (not to maintain a local area network)!  In order to save the whales, you need a strategy: to stay informed and inform others about the issues, lobby for policy changes, to issue action alerts, to raise money, and to maintain relationships with various legislators, constituents, communities, donors, potential friends, and allies. Keep pressing for tactics that will help you achieve your desired outcomes (saving whales); this will enable you to hold your own in most discussions with technical experts.

2. Your board of directors should be calling for and participating in your strategic information technology planning.

If they’re not, it’s time to recruit some board members who are techies. For example, your region probably has an internet service provider, a high-tech corporation, or a large retail firm with an extensive IT department. Perhaps you can recruit representatives from these organizations to serve on your board as part of their community benefits program.

3.  A tremendous number of high-quality resources for strategic IT planning are available to nonprofits at no charge.

Free advice, products, and services make it possible for nonprofits to lower the risk of trying new technology – but in the long run you’ll have to pay real money to have precisely the right tools for supporting your mission.

4.  You can keep an eye on innovations in IT, and think about possible uses for them in the nonprofit sector, even if you don’t have a technical background.

If you regularly read the technology columns of a good daily newspaper, and a few general interest magazines such as “PC Monthly,” “MAC User,” or “Network World,” you will soon catch on to the basic concepts and terminology.  (Don’t worry if it seems over your head at first – you’ll catch on! Everybody has to start somewhere.)

Example: You work for a nonprofit organization with five employees and four non-networked computers. It’s time to link them up so that you and your colleagues can share information and regularly back up your work. As you read articles on wireless networking, and look at the building where you work – which is a pre-electricity Victorian house only somewhat successfully retrofitted for its current functions – you see that you may actually save money by going wireless.

You ask your IT vendors for estimates on drilling and running cables through the building, and find that the cost of labor, support, upgrades, future expansion, and maintenance for a more conventional network will exceed that of a simple wireless network.

5.  Information technology, no matter how strategically you apply it, will probably never save your nonprofit organization any money.

It will, however, enable you to work more effectively. You will probably be able to do more work, of higher quality, with fewer person-hours. But don’t be surprised if this raises the bar of expectations on the part of the board, the community, the clients, the constituents, and the donors!

6.  You need an in-house IT committee.

Convene an Information Technology team or working group, within your nonprofit, and make sure that you meet regularly to give input to the senior management on strategic IT issues.

The team should include a cross-section of staff – administration and finance, programmatic, secretarial. Be sure to include staff members who are overtly or covertly technophobic; their concerns should be addressed.

7.  Secretaries and administrative assistants should be the lynchpins of your IT infrastructure. Budgeting for IT training for these employees can be one of your best investments.

Which staff members are more likely to be there when problems arise, to knowabout the technical abilities (and phobias) of their colleagues, and to know where the (paper or electronic) files are? Professional development that includes IT training is likely to increase job satisfaction and employee retention. Don’t forget to revise job descriptions and job titles as your secretaries and administrative assistants move into IT management responsibilities!

8.  In the long run, IT training and support (and other operating expenses) will make up about 70% of your IT budget.

The more obvious line items – such as hardware, software, and network services – will comprise about 30%. This is a highly counter-intuitive fact of nonprofit life. However, there is research on the “Total Cost of Ownership” that bears this out.

9.  Donated hardware, software, and services can cost a nonprofit more than purchased products or services in the long run.

The cost in person hours of using and maintaining non-standard or sub-standard configurations is astonishingly high, and donated equipment tends to be in non-standard or sub-standard. Likewise, donated services will cost you a great deal of time in support, supervision, and ongoing maintenance. Beware of the web site design services donated by a close relative of the chair of your board! You may end up with something that you don’t like, can’t use, or can’t easily change.

10. In a nonprofit organization, most strategic IT problems are actually organizational development problems.

Is it a CEO who is resistant to technical innovations? A board of directors that hesitates to make the commitment to raise the money need for the IT infrastructure? Line staff who are already stressed and overworked, and can’t stop to learn and implement new technologies? An inability to make outsourced IT consultants or in-house IT staff understand organizational processes? All the information technology in the world won’t resolve these issues, if you don’t address them at the organizational level.

Bonus items: Hands-on IT skills that the CEO, CFO, and COO of every small nonprofit ought to have:

  • How to compose, send, read, and delete email, using the organization’s standard application.
  • How to create and save a simple text document, using the organization’s standard application.
  • How to do the daily back up of the system.
  • How to bring down and bring up the network server.

Now that you’ve read what I formulated in 2004, I’d like to invite you to post comments about what you’d add, cut, or revise in this list of crucial knowledge for nonprofit executives.

Harsh truths

Illustration from "Six Harsh Truths That Will Make You A Better Person" by David Wong    http://www.cracked.com/blog/6-harsh-truths-that-will-make-you-better-person/
Perhaps as a counter-balance to my previous blog post, I’ve been reflecting on an article by David Wong that appeared this month in Cracked.Com: “Six Harsh Truths That Will Make You A Better Person.”

While I don’t agree with all of Wong’s assertions, there are a few that I think we should take to heart in the nonprofit sector.  I present them here as bullet points:

  • “The World Only Cares About What It Can Get from You”

Wong points out two corollaries to this:  “…society is full of people who need things….”  and “(e)ither you will go about the task of seeing to those needs by learning a unique set of skills, or the world will reject you, no matter how kind, giving and polite you are.

He’s right, or at least he should be.

(We all know of high-profile nonprofit professionals whose main achievement is making people feel warm inside.  They don’t contribute to any lasting and positive change, but they get plenty of photo opportunities.  If this were an entirely fair universe, the world would be rejecting them, and instead it applauds them.  However, they are the exceptions.)

Most of us are plebs in the nonprofit sector, and we are obliged to solve problems in order to justify our continued employment.  That’s the way it should be.  At the end of the day, if our organization’s mission is to save whales, then we should be judged on how our efforts add up to success in saving whales.  That might involve sticking to methods that have stood the test of time, or to finding ways to save more whales with fewer resources, or to finding ways to ensure that once we save them they stay healthy for the long run.   We have to keep our eye on results, and not give free passes to people who are merely impassioned without being effective.

By this I don’t mean that personalities and processes should be completely discounted.  It’s important to be considerate, ethical, and fair.  It’s also important to value the processes enough to learn from both failures and successes.  But having a pure heart is not enough, either as a process or an outcome, when your self-proclaimed mission is to save the whales.

  • “What You Produce Does Not Have to Make Money, But It Does Have to Benefit People”
‘Nuff said, right?  This the nonprofit sector, right? It’s not just that people ask “what’s in it for me?” when they donate, it’s that we’re living in an WIIFM universe. If what’s in it for us, as nonprofit professionals, is the dubious glamor of altruism, I suppose that’s alright, but we still have an obligation to make our work more than a vanity project.  Again, if it were a fair world, then effective projects would get more love than vanity projects.  But even though it’s unfair, there’s still a principle involved that obligates us to be as effective as possible in benefiting the world, even when that’s less glamorous.
  • “Everything Inside You Will Fight Improvement”

Thank you, Mr. Wong.  This is true indeed – not just for individuals, but for nonprofit organizations.  This one of the most compelling reasons why outcomes management is such an uphill battle in our sector.  It’s not just that we don’t like being judged by our results; it’s that we don’t like having to change.

I’m not using the first person plural (e.g., “we”) here in a abstract, vague, editorial way.  I’m using it, because I’m talking about flaws in which I fully partake.  When Wong says, “(t)he human mind is a miracle, and you will never see it spring more beautifully into action than when it is fighting against evidence that it needs to change,” he’s certainly speaking to my condition.

Here is his list of the powerful defense mechanisms of which I am (and perhaps you are) capable of fielding when we are challenged or criticized:

              “Intentionally Interpreting Any Criticism as an Insult”

              “Focusing on the Messenger to Avoid Hearing the Message”

             Focusing on the Tone to Avoid Hearing the Content”

              Revising (My) Own History”

             “Pretending That Any Self-Improvement Would Somehow Be Selling Out (My) True Self”

Of course, my personal favorite is the last mentioned. When I start wallowing in it, I do my best to remember that there are more important (and perhaps more valid) ethical principles at stake than expressing what I take to be my essential nature.

In fact, it’s our obligation to submit to public scrutiny and criticism when we work in the nonprofit sector.  (At least, it is in the U.S.; I can’t say much about other countries.)  As George McCully points out in his book Philanthropy Reconsidered, we are engaged in private initiatives for the public good, and the public has a right to evidence that we deserve the trust that is vested in us.  They deserve to know that we are striving to serve them with both processes and results that are valid, and that we are quickly learning from processes and results that do not yield strong positive benefits over the long run.
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