Tag Archives: access to information

Why are you always talking about “saving the whales?” (Redux)

This is an article that appeared in my first blog in January 2005.  Many thanks are due to the Wayback Machine, which enabled me to salvage it. 

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11:46AM (EST) on January 20, 2005

Whenever I am speaking or writing on the topic of mission-based technology planning, I seem to end up talking about  “saving the whales.”  Several people have asked me (or teased me) about this, so here are some reasons:

  • I like whales. It’s quite possible that they have forms of language, cognition, and social structure that are as rich as – but completely different from – what humans have developed. For someone with my moderate-progressive values, saving them from extinction seems like an obviously good idea.
  • It sounds like a very straightforward mission, but is actually fraught with complexity and nuance.  I have a sort of fantasy scenario about the disconnect between serious techies and nonprofit professionals.  The techies might be brought in to help a nonprofit organization that exists to save the whales; they get very excited telling the nonprofit team about how they are going to equip all the staff and volunteers of the nonprofit with personal digital assistants (with global positioning systems, naturally) and program them so that the PDAs will start beeping whenever a whale is washed ashore within ten miles of the person with the PDA.  Everyone on staff delves deep into considering whether there’s room in the budget for this exciting but possibly complicated and expensive technology.  Then the Cyber-Yenta does her best to call time-out and remind both the techies and the nonprofit workers that their organization does not actually “save the whales” by going down to the beach with big nets to drag them back into the water.  In fact, what they do is “save the whales” by working for laws and policies that protect the whales.  Can they think of a way that PDAs with GPS would help them do that?  Usually, the answer is no, because legislators and policy-makers won’t consent to being tagged and tracked like wildlife by lobbyists.  In this fantasy scenario, the optimum outcome is that everyone goes back to thinking about technology that actually supports their mission, strategy, and tactics.
  • It’s a great way to introduce the concept of realistic outcomes measurement to a nonprofit organization that is struggling with it.  The introductory question can be:  how many whales do you save a year?  This is actually very difficult to calculate, but is absolutely crucial before moving on to advanced questions such as: how many MORE whales will you save a year with that new technology implementation?

 

Measuring what we value, and presenting the findings more interactively than ever

Boston Indicators Project logo

First of all, a personal resolutionI will not whine.

The Boston Indicators Project, which is an initiative by the Boston Foundation and the Metropolitan Area Planning Council, relaunched its web site in November, and I was not invited to the event.  I will subdue my inclination to pout, and move on to praising the new web site.

Fortunately, a fellow Boston Technobabe, Kat Friedrich, did attend; you therefore have the option of skipping my blog article and going straight to hers.  Kat’s focus is on “How Nonprofits Can Earn News Coverage Using Data Visualization,” which is certainly a great take-away for mission-based organizations.

My interest is slightly different.  Here are a few things that are especially striking:

The new Boston Indicators web site is great example of nonprofit technology in the service of a mission that is much greater any one community foundation or specific region.  I happen to live in the greater Boston area, so I’ve been more easily drawn to it than I would be if I were living elsewhere.  But it’s an example to any individual or organization, of the power of the universal access to the significant data, and the importance of analyzing it in ways that benefit the community.

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