Back in the 20th century, when I first started working in Massachusetts in the field of nonprofit technology, it seemed to me that the unofficial motto of every nonprofit was “Don’t tell anyone what we’re doing, because if you do, they’ll know what we’re doing.”
I wish I could tell you the story of my first experience with this tacit rule, but the people involved are still living, and they would never want me to mention their names or give anyone any information about the programs that they ran. So please use your imagination. All I can say is that all of the relevant facts about this organization’s programs are freely available to today on this organization’s web site, for anyone who cares to look it up. As far as I know, providing the names and phone numbers of the people directing the sites at which the programs are offered has not led to any catastrophes.
We’ve come a long way in the Massachusetts nonprofit sector, thanks to leadership from folks at organizations such as the Boston Foundation, the Massachusetts Nonprofit Network, and the Caring Force at the Massachusetts Council of Human Service Providers. They have done some hard work in fostering collaboration, and with collaboration comes more freely shared information about what each nonprofit is doing. (In my opinion, sometimes information sharing is the cause, and sometimes it’s the effect.)
I’m much obliged to people who have taught me a lot about the importance of nonprofit collaboration, such as Tom McLaughlin (who does a great deal of hands-on work to make it happen), Heather MacIndoe (who is doing academic research on the interplay of nonprofit collaboration and competition in the Boston area), and Susan Labandibar (who is pioneering some important new ideas about how nonprofit technology assistance providers can support organizations in collaborating for greater mission success.)
However, the new spirit of openness is much more than a regional phenomenon; it is an information age phenomenon. As Beth Kanter and Allison Fine have explained in their groundbreaking book, The Networked Nonprofit, we are living an age where every stakeholder is a free agent online. People who have strong ties or no ties at all to a nonprofit can use any number of social media channels to make facts and opinions about the organization available to everyone. While the privacy and security of client data is still an extremely high priority, nonprofits have already lost most of the battles in the war against transparency. So they might as well embrace the practice of sharing information with other organizations and start looking for ways to make their programs, operations, and missions complementary.
Transparency, accountability, and collaboration in the nonprofit sector are mostly positive developments – especially when compared to obsession with control, covering up wrongdoings, and stonewalling. As Louis Brandeis said, “sunlight is the best disinfectant.” Even if it were not, it’s clear that greater openness is now a fact of life in our culture. Our focus should not be on fighting the information age, but in balancing between its imperatives and the need to respect the privacy of the innocent and vulnerable.
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